GA4ward MKlll
Jim Sterne
Title: Care and Feeding of Digital Analysts
Navah Hopkins
Title: GA4 for PPCs: The What & How of what PPCs need in GA4
Phil Pearce
Title: Why you should NOT use GA4 enhanced events. What you should use instead
Matteo Zambon
Title: GA4 Secrets: best practices and technical solutions to usage and implementation problems
Artem Korneev
Title: How to use DataForm with GA4 data in BigQuery to improve data freshness & reduce processing costs
Networking Event
During the event, attendees will have the opportunity to interact with there favourite speakers in a virtual environment, network, engage in group discussions, and share their insights and experiences with one another.